PRESS RELEASE (NEW YORK, NY – April 19, 2010)

New York American Marketing Association today announced that 50 market research firms have been certified by the GreenBook Health Certification Program as of April, 2010, in recognition of their highly regarded health care marketing research services.

The GreenBook Health Certification Program helps sophisticated buyers of healthcare marketing services evaluate and select the most appropriate marketing research supplier for their specific needs. The certification serves as an objective measure that an organization has successfully completed highly specialized types of healthcare marketing research projects. Achieving a GreenBook Health certification requires, among other things, that a supplier’s clients indicate they would rehire the supplier should a similar project exist in the future.

GreenBook Health is used by healthcare market researchers – working for pharmaceutical companies, hospitals, managed care organizations, physician group practices, etc. - to source qualified marketing research suppliers. GBHealth.org currently includes information on over 300 specialized suppliers and agencies in over 60 different service categories. Organizations can apply to be certified in the specific service categories where they have expertise.

See what 50 healthcare market research providers have been certified.

Read the full press release.