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"Unlocking the inner voice of the customer."™ Dynamic international qualitative research and consulting company offering custom study design and moderating through actionable marketing recommendations. Experts in qualitative techniques including focus groups, IDI's, laddering, projective methodologies, immersion, in-home observations and ethnographies. Utilize our expertise in new products, branding and value proposition, product/package design, healthcare, insurance, communications and entertainment, B2B, emerging technologies, gourmet/international/imported products and services, and more. We also offer extensive qualitative expertise and experience in the medical, healthcare, pharmaceutical and neutraceutical fields over a wide and diverse list of fields and topics, including, but not limited to, cardiologists, neurologists, OB/GYNs, psychiatrists, nutritionists, health care providers, chemists, diabetics, weight management, health insurance, health and beauty aids, personal care products and baby products.
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