» GreenBook Health Directory

» Corporate background

» Key staff and members of the Board

» GreenBook Health Directory

GreenBook Health (GBHealth) helps healthcare marketers quickly and confidently identify suppliers who can assist them with even the most specialized marketing support. If it pertains to healthcare marketing, you can find it at www.GBHealth.org, whether you need agency services, list brokerage, market research, educational services, consulting expertise, or other marketing services.

All types of healthcare marketers - whether pharmaceutical or medical device, hospital, homecare, long-term, or managed care - turn to GBHealth to discover new vendors, check up on vendors they’ve heard about, get price quotes, and more.

Smart healthcare marketing services vendors use GBHealth to achieve highly visible, continuous, and targeted exposure when it matters most: at the critical moment when the buying process begins.

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» Corporate background

The GreenBook Health online directory is published by New York AMA Communication Services, Inc., a wholly owned subsidiary of the New York American Marketing Association.

The New York American Marketing Association is a professional association that exists to advance the practice and understanding of effective marketing through international directories, awards, publications, conferences, websites, and career development resources. The New York AMA also produces the EFFIE awards.

www.greenbook.org

www.nyama.org

www.effie.org

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» Key staff and members of the Board:

Diane Liebenson, Publisher GreenBook Health

Lukas Pospichal, Managing Director GreenBook Directories

Russell Perkins, Publishing Consultant

Maryann Kuzel, Board Member

Rick Kendall, Board Member

Elliot L. Savitzky, Board Member

Diane Liebenson, Publisher GreenBook Health

Diane is the Publisher of GreenBook Health and brings over 15 years of product development, sales, and marketing experience in the healthcare field. She was founder and publisher for 11 years of the Center for Healthcare Information (now Dorland Healthcare Information), which publishes print and Internet directories, market research reports, and databases of healthcare and managed care organizations for pharma, hospital, and other healthcare clients. Diane has worked in senior marketing, sales, strategy and market research capacities at a number of organizations, including: Dorland Healthcare Information, Caremark Inc., The Lewin Group, The RAND Corporation, and the U.S. Office of Management and Budget.

Ms. Liebenson received her BA with distinction from Stanford University, and a Masters degree in public policy from the Kennedy School of Government at Harvard University.

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Lukas Pospichal, Managing Director GreenBook Directories

In his two years on the GreenBook management team, Lukas has increased sales, usage and circulation, and successfully introduced new sales options for the directory considered by many as the Bible of the marketing research industry. Prior to that, he designed and administered marketing campaigns and performed comprehensive market and financial analyses for firms in Prague and in Paris.

Lukas received his undergraduate degree in marketing from the Ecole des Hautes Etudes Commerciales in Paris and his MBA from the University of Economics in Prague.

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Russell Perkins, Publishing Consultant

Russell is widely known as an information industry entrepreneur, consultant and pundit. He currently heads Infocommerce Group Inc., a publisher and consultancy serving database information producers.

Prior to that, Russell was CEO of Dorland Healthcare Information, a leading healthcare database producer. He also founded Morgan-Rand, which produced newsletters, conferences and research for information publishers, and which grew to become the nation's largest contract database publisher. Morgan-Rand operations were ultimately sold to Primedia and Volt Information Sciences. Russell has also worked in management positions at Legal Communications (now American Lawyer Media), North American Publishing, AT&T and Thomas Publishing.

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Maryann Kuzel, Board Member

Maryann has broad experience in the prescription and over-the-counter drug industries. Most recently, she was Vice President of Global CardioAspirin at Bayer Healthcare. She is currently launching her own business, Patient-Centered Healthcare Associates, a strategy and communications firm dedicated to improving patient outcomes achieved with chronic care drugs.

Maryann began her career at Procter & Gamble, followed by OTC positions at Warner Lambert, Bristol Myers Squibb, and Novartis. She then joined the prescription pharmaceutical industry at Hoffmann-LaRoche, first as Director of Metabolic Products and then as founder and head of the Consumer Marketing Leadership Center. Maryann then became Managing Director at McCann WorldGroup.

Maryann has won several industry awards, including three EFFIE AWARDS for effective advertising, and A GOLD REGGIE and PROMOTION OF THE YEAR for a revolutionary first-in-industry event marketing program. She earned her undergraduate degree from Carnegie Mellon University in Chemical Engineering and Business, and received her MBA "with distinction" from the NYU Stern School of Business.

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Rick Kendall, Board Member

Mr. Kendall is Vice President of Inner Doorway, a communications and business services company serving the complementary and alternative medicine industry.

Previously, Rick was Vice President of Marketing for Cinemax, the pay television service owned by HBO, where he had responsibility for consumer and trade marketing for the brand. Before joining Cinemax marketing, Rick was Director of Market Research at HBO. The market research department continued to report to him as VP of Marketing at Cinemax. Prior to joining HBO, Rick worked in market research on the supplier side at Yankelovich, Skelley and White in New York and Abt Associates, Inc. in Cambridge, MA. He has done research in package goods, public opinion and voter polls, newspaper and magazine readership, finance, and social policy issues and programs, as well as media and telecommunications.

Rick holds a Ph.D. in psychology from New York University.

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Elliot Savitzky, Board Member

Mr. Savitzky is Vice President for the Financial Services Practice at Synovate in the Americas, currently managing a team of professionals to lead major accounts. With over twenty five years of experience in the research business, Elliot has consulted in the areas of both quantitative and qualitative research. Focusing on the Financial Services vertical, Elliot has specialized on issues related to advertising tracking, brand equity, segmentation, corporate reputation and customer loyalty.

Elliot's experience in Financial Services includes most of the key marketers including payments, banking investments, insurance, the ratings business and stock exchanges. His expertise has not been limited to domestic issues as he has had extensive experience investigating financial issues in the UK, Europe, Asia and Latin America.

Before joining Synovate, Elliot has held senior positions at Ipsos-ASI, Opinion Research Corporation and was a principle with Directions For Decisions. He has also worked on the advertiser side of the business with Pepsi-Cola and General Foods (now Kraft Foods).

Elliot has an B.A. and M.B.A. from the University of Chicago.

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